Strategist & creative at heart

I’m a social media strategist and creative at heart, currently operating at a Social Media Manager level, owning the full scope of organic social from strategy to execution, performance, and growth.

At Cirrus, I’ve transformed organic social into a business-driving function. Since taking ownership, I’ve helped grow the audience by over 100,000 followers and achieved more than 200% year over year growth, while building the infrastructure, systems, and partnerships that now support long term strategy.

My work spans end to end leadership of major product and brand launches, including the SR Series G7+, G3 Vision Jet, Cirrus IQ PRO™, and the Cirrus Private Pilot Program. I own the strategy, execution, and performance across platforms, ensuring each launch translates into meaningful engagement, awareness, and business impact.

I also built Cirrus’ social ambassador program from the ground up, developing strategy, vetting processes, contracts, and long term partnerships with creators who authentically represent the brand. What started as an idea is now a scalable awareness and lead generation channel.

Before Cirrus, I led organic social media and digital content at PetSafe Brands across PetSafe, SportDOG, Kurgo, and Premier Pet, focused on content strategy, influencer partnerships, community management, and short-form video.

At my core, I’m a self starter and a builder. I don’t work for brands I don’t believe in, and I view social media as an escape from the noise.

In a crowded digital world, I focus on creating content that earns attention, builds connection, and gives people a reason to stay.

I’m currently based in Carolina Beach, NC, and looking for my next opportunity to grow, lead, and build something meaningful.