Social strategy
Organic social built as a business-driving function: channel strategy, launch planning, and the systems and reporting that turn attention into measurable growth.
Let’s collab
Let’s make social a channel that earns its place.
I partner with brands on launches, ongoing social and the creator programs that keep them growing, and I’m open to the right full-time opportunity.
Services
What I do
Creative direction
Premium, visually driven content that simplifies complex products, from launch films and short-form video to campaign concepts that earn attention.
Community building
Ambassador and creator programs built from the ground up (strategy, vetting, contracts and long-term partnerships) plus the community management that keeps people coming back.
Freelance
Ways to work together
Launch campaigns
End-to-end organic social for a product or brand launch: strategy, content plan, creator partnerships and performance reporting.
Ask about a project →Ongoing partnership
A steady hand on your organic social: strategy, creative direction, community management and monthly performance insights.
Ask about a partnership →Ambassador programs
Building a creator or ambassador program from the ground up, including strategy, vetting, contracts and long-term relationships.
Ask about a program →
Full-time
Open to the right role
I’m looking for my next opportunity to grow, lead and build something meaningful, with a brand I believe in.
I’m based in Knoxville, Tennessee, and open to relocation.