Selected work
Launches, content & partnerships
A selection of the campaigns and programs I’ve led, with my role, the strategy behind each one and what it delivered.
Product launch · Cirrus Aircraft
SR Series G7+
- Role
- Led organic social strategy
- Strategy
- Simplify an industry-first innovation through creator partnerships and owner stories
- Outcome
- 6M+ organic impressions · 7M video views · 120K+ engagements
Product launch · Cirrus Aircraft
G3 Vision Jet
- Role
- Led organic social strategy
- Strategy
- A cohesive premium narrative paired with owner stories and high-profile demos
- Outcome
- 2.1M organic impressions · 6,000 landing page clicks
Ambassador partnerships · Cirrus Aircraft
Cirrus Ambassador Program
- Role
- Built and lead the program end to end
- Strategy
- Trusted, real-world voices: Sarah Daniels, Josh Dobbs, Ian Somerhalder, Maverick McNealy & Mike Goulian
- Outcome
- A new, scalable channel for awareness and lead generation
Promotion · Cirrus Approach™
Cirrus Approach Summer Promotion
- Role
- Led organic social strategy, in tandem with paid social
- Strategy
- Educational storytelling plus ambassador user-generated content
- Outcome
- $60,000+ in revenue · 500+ link clicks in three weeks
Design launch · Cirrus Aircraft
SR Series Arrivée Edition
- Role
- Led organic social strategy
- Strategy
- Visually driven storytelling around craftsmanship and personalization
- Outcome
- 500K organic impressions · 200K video views
Content & community · PetSafe Brands
PetSafe Brands
- Role
- Led organic social and digital content across four brands
- Strategy
- Short-form video, influencer partnerships and community management
- Outcome
- Grew awareness and engagement across Instagram, TikTok, Facebook, Pinterest & X
