Cirrus Aircraft

SR Series G7+

The SR Series G7+ launch marked a shift in what Personal Aviation™ could be. With the introduction of Safe Return™ Emergency Autoland, Cirrus brought autonomous landing technology into the single-engine piston category for the first time, redefining safety and accessibility in flight.

I led the organic social strategy behind this launch, shaping how the story was told across platforms. The focus was to simplify a complex, industry-first innovation into content that drove clarity, engagement, and meaningful brand impact.

The campaign generated more than 6 million organic impressions, 7 million video views, and over 120,000 engagements across Instagram, Facebook, LinkedIn, YouTube, and Threads. Beyond engagement, the launch drove a significant increase in inbound interest, with lead generation and customer inquiries rising substantially during the campaign period.

To extend the campaign's reach, I developed content around high-profile aircraft demonstrations and authentic owner stories featuring personalities including Ian Somerhalder, Jay Leno, and Cirrus customer and advocate Sarah Daniels. Rather than relying solely on product-focused messaging, these experiences showcased the aircraft through credible, human-centered storytelling, making advanced aviation technology more approachable while driving conversation, engagement, and interest from prospective owners.

By combining educational content, creator partnerships, and premium storytelling, the campaign reached both seasoned pilots and first-time aviation enthusiasts, reinforced Cirrus' position as the leader in Personal Aviation™, and contributed to one of the brand's strongest-performing organic product launches.

G3 Vision Jet

The G3 Vision Jet launch marked the next evolution of the world's best-selling personal jet. With enhancements to performance, connectivity, and the cabin experience, the G3 introduced a more refined standard for Personal Aviation™.

I led the organic social strategy behind this launch, shaping how the story was told across platforms. The focus was to translate a broad set of product advancements into a cohesive narrative that reinforced the Vision Jet's premium positioning while driving engagement, awareness, and excitement.

The campaign generated 2.1 million organic impressions across teaser content, the launch film, and influencer coverage. The campaign also drove 6,000 clicks to the dedicated G3 landing page, demonstrating strong product consideration beyond initial awareness.

To amplify the launch, I paired product education with authentic owner stories and high-profile demonstrations featuring Jay Leno, Ian Somerhalder, Josh Dobbs, and Maverick McNealy. By combining premium storytelling, educational content, and creator partnerships, the campaign expanded awareness, reinforced Cirrus' leadership in Personal Aviation™, and drove meaningful consideration among prospective owners.

SR Series Arriveé Edition Launch

The SR Series Arrivée Edition placed design at the forefront of Personal Aviation™, introducing a more refined and personalized take on the SR Series.

I led the organic social strategy for this launch, developing visually driven storytelling that highlighted craftsmanship, premium materials, and the individuality behind each aircraft while reinforcing the elevated Cirrus brand experience.

The campaign generated 500,000 organic impressions, 200,000 video views, and 2,000 engagements across Instagram, Facebook, LinkedIn, YouTube, and Threads. Design-focused content consistently ranked among the campaign's strongest-performing assets, driving meaningful engagement and increasing interest among both current owners and prospective buyers.

By blending luxury lifestyle storytelling with product education, the campaign positioned the Arrivée Edition as more than an aircraft—it became a statement of craftsmanship, personalization, and modern design, strengthening Cirrus' premium brand perception and supporting qualified sales conversations.

Cirrus IQ PRO™

Cirrus IQ PRO™ represented the next evolution of the connected ownership experience, giving pilots deeper insight into their aircraft through enhanced monitoring, smarter maintenance tracking, and real-time connectivity.

I led the organic social strategy for the launch, developing a content approach that transformed technical features into clear, owner-focused value. By emphasizing everyday convenience, confidence, and operational awareness, the campaign made advanced connected technology approachable for both current owners and prospective buyers.

The campaign generated 150,000 organic impressions, 100,000 views, and 500 engagements across Instagram, Facebook, LinkedIn, YouTube, and Threads, while driving 500 landing page clicks and meaningful interest in the platform's expanded capabilities. Educational content and product demonstrations helped simplify complex functionality, encouraging deeper engagement and product exploration.

By combining feature education with real-world owner benefits, the launch positioned Cirrus IQ PRO™ as an essential extension of the ownership experience, reinforcing Cirrus' commitment to innovation and strengthening consideration among both existing customers and prospective owners.

Microsoft Flight Simulator 2024 Launch

The Vision Jet G2+ integration into Microsoft Flight Simulator introduced Cirrus to a global community of aviation enthusiasts, creators, and aspiring pilots, creating a meaningful connection between virtual aviation and real-world flight.

I led the organic social strategy for this campaign, building the narrative around an immersive Microsoft Flight Simulator experience in the American Southwest where creators, influencers, and members of the flight simulation community experienced the Vision Jet beyond the screen. Rather than simply announcing the integration, the campaign focused on authentic moments, first impressions, and the excitement of bringing a digitally familiar aircraft to life.

By capturing the event through creator-led storytelling, behind-the-scenes content, and educational moments, the campaign fostered genuine engagement with the Microsoft Flight Simulator community while introducing new audiences to the Cirrus brand. The result was a launch that celebrated the intersection of technology, gaming, and aviation—strengthening relationships with an influential enthusiast community and inspiring the next generation of pilots through immersive, experience-driven storytelling.

Cirrus Approach Summer Promotion

The Cirrus Approach™ 20% Sitewide promotion showcased the value of modern, self-paced flight training while encouraging pilots at every stage of their journey to invest in their aviation education.

I led the organic social strategy for the campaign, developing a cohesive series of educational and promotional assets across Instagram, Facebook, LinkedIn, and YouTube. Working in tandem with the paid social team, I helped create an integrated campaign that paired educational storytelling with targeted distribution to reach high-intent aviation audiences. The campaign also leveraged authentic user-generated content from Cirrus brand ambassador Sarah Daniels, whose firsthand training experience and promotion of the offer helped build credibility, extend reach, and encourage course enrollment.

Over the course of the three-week campaign, the promotion generated more than $60,000 in revenue and 500+ link clicks to the Cirrus Approach™ platform. Rather than relying on discount-driven messaging alone, the content highlighted the long-term value of structured digital flight training, positioning Cirrus Approach™ as an essential resource for pilots progressing from Private Pilot through Instrument Rating and beyond.

By combining organic storytelling, creator partnerships, cross-functional collaboration, and performance-driven execution, the campaign successfully converted audience interest into measurable business results while reinforcing Cirrus' position as a leader in modern flight training.

Cirrus Ambassador Program

The Cirrus Ambassador Program was designed to bring the brand to life through trusted, real-world voices.

I built and lead the program end to end, from strategy and partner selection to contracts and performance tracking. Collaborating with ambassadors including Sarah Daniels, Josh Dobbs, Ian Somerhalder, Maverick McNealy, and Mike Goulian, the approach focused on authentic storytelling and long-term value, establishing a new channel for brand awareness and engagement.

2026 SR Series Model Year

The 2026 SR Series model year launch refined the award-winning SR Series G7+, introducing new exterior colorways, elevated interior finishes, and thoughtful technology enhancements that further enhanced the ownership and flying experience.

I led the organic social strategy and execution for the launch, developing a campaign that balanced premium design storytelling with feature-focused education. The content highlighted the new color palettes and interior options while communicating the latest technology updates, positioning the 2026 model year as a natural evolution of the SR Series G7+.

Working within the constraints of a pre-production launch, where only aircraft renderings were available, I partnered closely with our 3D animation team to transform static assets into a dynamic launch video and supporting social content that generated excitement while maintaining the premium Cirrus aesthetic.

Through coordinated launch messaging and visually driven creative across Instagram, Facebook, LinkedIn, YouTube, and Threads, the campaign drove strong engagement and product awareness among existing owners and prospective buyers. By translating design refinements and technical advancements into compelling, lifestyle-driven content, the launch reinforced the SR Series' reputation for innovation, craftsmanship, and personalized ownership.