Case Study

PetSafe Brands

At PetSafe Brands, I led organic social media and digital content efforts across PetSafe, SportDOG, Kurgo, and Premier Pet. My role focused on content strategy, influencer partnerships, community management, and short-form video creation, all centered around growing brand awareness, engagement, and audience connection across platforms like Instagram, TikTok, Facebook, Pinterest, and X. I also partnered cross-functionally to strengthen social listening, customer engagement, and campaign strategy in support of broader marketing and sales goals.